Over the last couple weeks we have been featuring some "Get to Know Us" posts on our social media accounts and one question keeps coming up: How did we come up with our farm name?
How did we get our name?
Well, here's the story of the Warriner family and how we became the Hat Trick Farms bunch. Nick, Paul and I (I'm Lynne) grew up on the farm we now operate near Blenheim, Ontario. From a young age we all had a love for the farm and a love for being at the arena playing hockey or skating. We were true rink rats! We spent a lot of time on the ice ourselves and just as much time watching family and the teenage guys who worked for Mom & Dad in tobacco, play hockey for the local junior teams.
When Nick and Paul returned home from their college hockey and minor pro hockey years in the United States, the 3 of us decided we were going to purchase the family farm from Mom & Dad and start working together. That's when we had to come up with a name for our business. There were a lot of names tossed around. We still have the original list and look back at it once in a while for a good laugh.
The number 3 seemed to be a common theme when we were trying to choose a farm name. Since a hat trick is 3 goals scored by a single player in one hockey game and we are 3 siblings working together towards a common goal of running a business, we thought the name Hat Trick Farms would be fitting given our family hockey history also.
After we chose the hockey term, Hat Trick, for our farm name, we thought it was only fitting that we make our logo a hockey puck. Our original logo design was 3 black circles over a red line, symbolizing 3 pucks crossing the goal line. Although we liked this logo it was a bit cumbersome to use in certain digital formats because it was wide and narrow so we would end up with only part of the logo displaying. So, we went back to the drawing board to revised our logo a couple years ago and settled on using one puck with our name in the middle, the design we currently use today.
Doing things in threes
We're happy we chose Hat Trick Farms as our name because along with it being fitting for 3 siblings working together, it seems like we are always doing things in threes around here. We now operate 3 businesses together: Kent Tent is a party tent rental company, Warriner Ag is a precision agricultural services business, and Hat Trick Farms remains the home base where we grow corn, soybeans, wheat and the specialty crops of tulips, daffodils and winterberries. At the farm our specialty crops have evolved into 3 distinct seasons too. We start with maple syrup in the late winter / early spring, then have a spring flower season featuring tulips and daffodils, and the third specialty crop season is winterberries at the end of the year.
And now you know the rest of the story about how we chose our name Hat Trick Farms.